The practitioner behind Fieldproven AI
I spent the last decade leading marketing analytics teams — building dashboards, running attribution models, and trying to make data useful for people who don't think in SQL.
A few years ago, I started experimenting with AI inside my own team. Not the big-vision, boardroom kind of AI. The practical kind. Could we automate the Monday morning report? Could we stop manually pulling numbers for every business review? Could we make our analysts faster without making them obsolete?
The answer was yes — but the path wasn't what I expected.
The hard part wasn't the technology. It was helping the team shift how they think about their work. Learning to experiment instead of plan everything upfront. Accepting 60% automation as a win. Trusting AI as a companion rather than fearing it as a replacement.
That transformation — watching a team go from cautious to capable — is what made me start Fieldproven AI.
What I do now
I help marketing and analytics teams at mid-size B2B companies make the same transition. Not through slide decks or strategy frameworks, but through hands-on work with real processes.
I sit between business problems and technical solutions and translate in both directions. I'm not an engineer who builds black-box systems. I'm a practitioner who's done this before and can guide your team through it.
When I work with a team, the goal is always the same: when I leave, the capability stays.
What I'm not
- A strategy consultant selling frameworks
- An engineer building systems you can't maintain
- A trainer teaching "10 ChatGPT prompts for marketers"
- An agency that creates dependency
Speaking
I speak at marketing and analytics conferences about practical AI adoption — the kind that actually works inside real teams, not the kind that looks good in a keynote but never gets implemented.
Previously: Keynote at the Berlin Marketing Analytics Summit
Interested in having me speak at your event? Get in touch.
Let's figure out where AI fits in your team.
Book a 20-minute discovery call. No pitch — just a conversation about what's eating your team's time and whether I can help.
Book a discovery call